CASE STUDY
In the middle of the pandemic, we launched a social media advertising campaign for a local college. The school boasts over a dozen campuses and has a broad target audience - but we were up for the challenge!
THE DETAILS
THE GOAL
Drive applications and general awareness that the college has open enrollment and in-person classes during the pandemic.
THE STRATEGY
Leverage Facebook and Instagram's robust targeting capabilities to reach highly relevant prospective students and parents.
THE TIMEFRAME
The unique challenge of a 30 Day Campaign
THE MESSAGE
Bachelor of Applied Science + Start Here Go Anywhere + You're Accepted!
RESULTS
229
Clicks On "Apply Now" CTA
10,000+
Reach
1-3
Frequency
WHAT WE LEARNED
Even in a post-pandemic world, there is still demand for services and products. The college saw great ROI on this campaign and they were able to attract the right people and create new leads.
The world is indeed changing like never before, but people are still buying - and they're buying online. This confirmed our knowledge of how important having a digital strategy is. Going into this campaign, there was reservation that people wouldn't be making big decisions at this time, (such as enrollment into higher education). This was not at all the case. If anything, people are assessing what is truly important to them and buying with increased purpose and promptness.