Image by Honey Yanibel Minaya Cruz

CASE STUDY

 

In the middle of the pandemic, we launched a social media advertising campaign for Georgia Military College. The school boasts over a dozen campuses and has a broad target audience - but we were up for the challenge!

 

THE DETAILS

THE GOAL

Drive applications and general awareness that GMC has open enrollment and in-person classes during the pandemic.

THE STRATEGY

Leverage Facebook and Instagram's robust targeting capabilities to reach highly relevant prospective students and parents.

THE TIMEFRAME

The unique challenge of a 30 Day Campaign

THE MESSAGE

Bachelor of Applied Science + Start Here Go Anywhere + You're Accepted!

 
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RESULTS

229

Clicks On "Apply Now" CTA

10,000+

Reach

1-3

Frequency

 

WHAT WE LEARNED

Even in a post-pandemic world, there is still demand for services and products. Georgia Military College saw great ROI on this campaign and they were able to attract the right people and create new leads. 

The world is indeed changing like never before, but people are still buying - and they're buying online. This confirmed our knowledge of how important having a digital strategy is. Going into this campaign, there was reservation that people wouldn't be making big decisions at this time, (such as enrollment into higher education). This was not at all the case. If anything, people are assessing what is truly important to them and buying with increased purpose and promptness.